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If you are planning to start a business, you have likely identified an opportunity and validated your startup idea. Now you are ready to start spreading the word about your business. You need to communicate with potential clients, future customers, prospective...

It is a sad fact that most startups are not a success. In fact, according to Shikhar Ghosh, a senior lecturer at Harvard Business School, the failure rate of startups is as high as 30-40%. New business owners will want to avoid becoming part of that statistic. But...